Is that fish fresh? How to tell if fish is fresh.

1. Go to a reputable store or fishmonger.

Ask your friends & family members where they buy their fish from. If a common name pops up then the chances are that they are good at what they do. This is a good starting point but do not be afraid to try other options as this will give you a better understanding of what a good fish monger means to you. 

2. Ask what is the freshest or check what the catch of the day is.

Although many fish can be caught year round most fish can be caught in larger quantities during certain times of the year. This is called seasonal. When fish are “in season” they are usually cheaper because of greater supply quantities and a good fish monger will select only the best and have their staff well informed of any relevant information & ready to assist you. 

3. Look for firm, shiny flesh.

The skin should be firm, clear, and bright with no trace of slime. 

4. Sniff the fish.

A fresh fish should not smell "fishy", but should have the odor of the ocean - such as a fresh ocean breeze. Any foul or offensive odours mean that the fish whether whole or fillets is well past its best condition. 

5. Check the eyes.

If the head is on, fresh fish should have clear eyes, no cloudiness should be present. They should bulge a little. 

6. Check the gills.

If whole, they should be bright pink/red and wet, not slimy or dry.

7. Check cuts of fish.

Fish fillets and steaks should be moist and without discoloration. If permitted ask to touch the fillets. Do this gently with one finger. If the fillets are fresh they should bounce back once touched. 

8. On Fillets and steaks, look for flesh separation and gaps.

If the meat separates from itself it's not fresh or has been damaged during capture or handling after capture. 

9. Look for discoloration.

Brown or yellow edges, and a spongy consistency, these are all signs of aging fish.